About
Built by operators who are still operating
Everything we build for a brand, we've built and run inside brands first.
Ace Eddleman
Principal
My recent work has been inside D2C brands at eight and nine figures, building the systems behind how they run. I've been personally responsible for millions of dollars in savings and new revenue, and I've put together multi-million-dollar projects in a fraction of the time they'd normally take. Most of that speed comes from pairing an engineering background with AI systems I use every day.
I've sat in almost every revenue-facing seat, from selling over the phone to running growth. I've bought media, run an agency, been Head of Business Development at one AI company and Director of Strategic Partnerships at another, and owned the revenue path from ad click to deposit as Head of Growth at Certapet, a pet telehealth company.
I'm also a builder. After starting out as an options trader, I spent several years as a software engineer, and I've since built hundreds of pieces of software. When I started my own direct-to-consumer ecommerce brand, I architected the whole thing, built much of it myself in the early days, and scaled it to eight figures. Because of that range, I can look at a brand's ads, payments, supply chain, and code and see how each one affects the others.
I don't name the companies or discuss the specific projects. The work gives me access to things most owners share with very few people, and I hold that in strict confidence. Any brand I work with can expect the same.
I've been writing about AI since 2017, when I started The AI Survival Guide.
Most of the work at Revenue Elite is mine. When a project needs more hands, I bring in people I've worked with before and trust to do it right.
How we work
Test before you scale
We treat AI the way you treat ad creative. Nothing goes into your business until it has already beaten the alternatives somewhere else.
Your numbers are the scoreboard
Revenue, margin, and hours your team gets back. If a simple automation does the job, that's what we build, even when something fancier would make a better demo.
We build it and we run it
We keep the systems working, fix them when they break, and keep improving them. Your team doesn't need to become AI experts.
Plain English
If we can't explain what something does in a sentence, we shouldn't be building it.
Writing
Ace's books and essays on AI, strategy, and decision-making.
The AI Survival Guide
Where automation is heading and how to end up on the right side of it. Started in 2017.
Strategic Complexity
Adaptive problem-solving in unpredictable environments.
Managing the Exploration-Exploitation Dilemma
On the tradeoff between trying new things and getting the most out of what already works.
Availability
We're at capacity and not taking on new clients. When that changes, we'll consider a small number of brands, starting with the ones who reached out first. If you run a brand, invest in them, or want to talk about something else, use the form.
Thanks.
We read everything that comes in. If there's a fit when availability opens, you'll hear from us.